Persuasion is an important aspect of rhetorical argument. How does persuasion operate in the NBA and especially the organization of the Kings here in town. Visit http://www.nba.com/kings/ and find a good example from the Kings' official site. Five lines minimum for credit--S
35 comments:
The NBA and the Kings use persuasion as an integral source of attracting fans as well as generating revenue. On its official website, there is a tagline that says, "King's fans: the Gold standard." this is used as a way to persuade the fans of their value to the team, and in turn they will be more willing to purchase tickets to see the team. this appeal to pathos is an effective way to gain support.
that first comment was by Mike Mital..sorry i don't know how to put my name on it =/
very good Mike--You did it!!!! Wink-Sandra
Mary COMS 2
The NBA is a business and every successful business need consumers. In the case of the Kings, it it fans. NBA teams need the support of the fans, in order to make money. On the King's web page there i a link that persuade the community service programs that the Kings are involved in. One way to draw in fans is to show you care and support the community.
I must agree with the 2 postings above. The NBA is a business and would fail without customers. The website is itself a way to keep the customers informed on events coming up and where to go for games, etc. Another good example of persuasion is found in the online gift shop. If you are to purchase a sweatshirt or what not from the store, you receive a free complimentary gift within a certain amount of time. Little devices like this persuade costumers to go ahead and make a purchase sooner than later.
-MJ Hernandez
Bee Moua coms2
NBA like every other successful business uses rhetorical argument. The NBA establishes it own ethos in its webpage to show its fans. An example would be that it cares about its community and have a whole section on how important it is to give to the community. This also demostrate that they used pathos to persuade their fans, showing that they care about thier community. And in the store section they use logos to persuade its fans to buy their product. They list facts about their product, suggesting that the material is 100% cotton and etc. They also uses ethos to persuade by protraying the players in the webpage.
Persucation is the influence of point of view of an argumnet; therefore, it is the main factor of the argument. There are a number of different ways that persuasion operates in the NBA since the NBA is such a large orgainaztion. However by nearrowing our target to the Sacramento Kings, we can point out some of the commen persucation used in the NBA system. When i first visited the King site the first things i saw was the Sacramento Kings Dance Team picture and report. I believe that the dance team has major influence on the Kings as well because they are all a team working together only in different activies. The dacers movtavies the players to be active and keep playing basketball because they are supporting them. The dance team persuases the team to keep going because they are doing the same too. This sistuation operate in a simple manner, being if the dance team do their best and go for the goal in danceing and does win they would be reflecting the King name and this will advice the team to be stronger players because they will not want to disappoint their teamates for not doing their best too. So in the end the all influence one and other to do their best.
Mai Vang
Coms 2
The NBA shows it own ethos in the webpage to show to the fans. An example would be that it cares about the community and they will not for get where they came from. They used pathos to their fans because they care about them.The section with the store they use logos to their fans to buy their product. They list many different facts about their product to make their fans buy it.
A good example of persuasion operating in the NBA that is on the Kings' official web site is located on the top of the web site that says, "Mike Bibby: When we need that extra energy at home, we draw it from our sixth man - the 17,317 screaming fans." The fact that the Kings' web site shows a large and precise number of the fans, this persuades the public that there is a sense of a large community and that to be a part of this community, the viewers of the web site must buy tickets and come and support the Kings. This type of organization helps bring more money and fans to the NBA.
COMS5
Coco
The Kings rely heavily on there fan base for support as well as revenue. To gain this support they use various forms of persuasion to encourage there fans to come to the games, buy there products as well as the products or companies they advertise for. I personally went to the Kings vs. Mavericks game and I thought the mascot was an effective attention getter that persuaded you to come out to the games. Slmason, the mascot, gets everyone hyped up and offers prizes wich are almost like incentives for being there. On the website you referred us to there is a link to "In The Community" which talks all about what the Maloofs and the Kings have done and plan on doing for the community which instantly appeals to our pathos. They also use logos on the page by giving plenty of facts about the team including dates, times, and locations of upcoming games. There strategies are overall very effective.
Kati Kouklis Coms 5
The NBA uses advertisement as a method of persuasion to attract fans and generate revenue. The Kings organization tries to persuade their fans by using personal statements from the Kings players and Maloof brothers, as the headliner on the official Kings website; “Kings Fans: The GOLD Standard.” They use an appeal of emotions to persuade the fans that they are valuable. By doing so, it’s an effective way to gain support. Also, there’s a link that shows the type of community services the Kings are involved with. This shows the importance of the community to the players. Lastly, the Kings dancers persuade the fans to cheer. “Go Kings!”
Melanie M. ComS 2
Kyle Rattay
I think persuassion involves the team it's self. The team is group with a variety of demographics which all sell themselves. Could it be the the team might resmble a demograpic model of Sacramento. O maybeee that's the way I see it. Every individual on the team sells themsevels as well as the tam. Each are equally represented because without one another you wouldn't have any thing. In the end I belive the team is a representation of the people and the city's involvment in the organization. It sall sells. Who has High stakes in this ? Kyle Rattay CommS 2
The way persuasion operates within the NBA (ex: Kings) is by the advertising whether it be the flashy dancers or by the athletes themselves promoting something that appeals to our emotions. On the page, the Kings have a picture of their dancers and their midriffs showing promoting the team in a way that increases the stimulation of men and their desire to want to watch more of this team with the incentive of these women dancing half-naked.
Coms 2
Erica O.
By viewing the Sacramento Kings websites I noticed that there are varieties of way in which the persuasion operates within the Sacramento Kings. One of the main persuasion that caught my attention was the Sacramento dancers. The person that designed this web page tries to persuade viewers (mostly men) by posting photos of the hottest and finest Sacramento dancers. In the photo, the Sacramento dancers doesn’t appear to look like dancer instead they appears to look like girls that you would find at Gold Club Centerfolds. These girls are dressed up in low cut tops and bottoms and is posing in a seducing form.
Bouala Vannalee
COMS 2
I noticed that when I clicked on "fans" the first persuasive image was The Sacramento Kings Dance Team. Pretty girls in great shape with great bodies have always been used to persuade people. It works for men because they enjoy looking at beautiful women, then again women like looking too, just for different reasons.
Tara S ComS 2
Persausion like everything must be advertise. For example if there were no dancers there would probably be less fans because there are some who enjoy watching the dancers rather than the players. The flashy dancers persuade the fans to focus on the kings.
i forgot to put my name... Elizabeth Zepeda^
You guys get this--Very 'critical thinker' of you all!--S
The King's website uses persuasion to attract fans and give them information they want. This website is a good idea for the team because anyone can go there and learn about the team and all new points about their recent games. It provides a link to the King's store so it persuades people to look at that then they want to buy things. Also two pictures on the page were of the women dancers and they are using sex appeal because sex sells. The first thing that caught my attention on the page was the moving toolbar at the top that said announcments like you could wish someone happy birthday during the game. Having things like this that appeal to the fans pursuades them to continue looking at the website to see new things and keep watching the game and supporting the team.
Lisa B.
Coms 5
i dont like sports and never wtach it, but when it comes to the kings, the media makes it such a big deal everyone int he area gets pulled in to it. they blast in on the news, show clips of highlights, they push off real new off the front page. the towns goes king crazy, all pupurl and black when 'we're' winin. lucky its only for a seaso. OMG, the dance team just got me intreasted in sports, lol, now thats persuaion, wooo...
peace- tony l
The page changes daily, but the only thing that doesnt change is the pictures of the dance team. They are trying to show that sex sell. but basically the website shows different game photos, explaining how the kings did. This is trying to draw people in to go and watch the kings play. Also another way is to get to see the beautiful dance team perform which is unavailible if you are watching the game on TV. this wesite is used to get butts in the seats in arco areana.
Adam Tibon Coms 2
hmmm,I agree with Adam that the only thing that doesn't change are the dancer's for the team. I think this was a smart idea that they used the dancers because sex does sell and get's everyone's attention. Other than that, it's a very imformative website on how the kings play. Also, the dancer's are a good persuasion for people to watch the kings game because if you watch the game,you can also see the dancers which, you can't see on tv.
I agree with the previous blogs that the Kings use the dancers as a "sex sells," type of deal. The first thing that popped up on the website were the attractive dancers. This website also uses the act of hybridity when it says, "our fans are worth their weight in gold if we could take them on the road we would." This statement helps make the fans feel like they're needed at all the games. Which in turn,gets fans to purchase more tickets!
KAMRA JACOBS
CoMs 2
Melanie H. - Coms 2
When I visited the site I found a picture of some girls in skimpy outfits reminiscent of the pictures in my latest Victoria's Secret catalogue. I do not know a better way to get basketball fans to go to the King's games then by using sex. We all know the phrase "sex sells", but I think this was going a bit too far. How many parents like to take their kids to games and would want to shield them from things like this. Exposing children to such gross images of sexuality too young can be damging to them later on in life. I think that this site does a good job drawing in the single men and, perhaps, even the girls who like to look at shiny outfits, but it fails to find a niche for families, which I view as a huge mistake. What parent would want to take their kid to a game after seeing this site? That's what I call bad marketing.
Persuasion is an important aspect of rhetorical argument. How does persuasion operate in the NBA and especially the organization of the Kings here in town.
When I first visited the King's website what I noticed first is the Headline "Kings Fans: The Gold standard." This is a good example of persuasion because the king's organization wants to treat the fans well. Another thing that I saw that would sell is the picture of the dance team. I believe that showing beautiful will sell anything. Most commercial today deals with sex and beauty and the dance team is an example of this.
Joy Coms 2
On my trip to the Kings' website, I first noticed the headline, "Kings Fans: The Gold standard" as well. Persuasion is used here to instill a sense of pride among those faithful visiting King's fans. Using the sex appeal of the women dancers is another technique to pursuade visitors to dive even deeper into the site. Next, my eye was drawn to the King's store link which is an obvious attempt to persuade people to buy their products. Persuasion is most likely used just like this around the NBA in order to keep the interest of the fans at a maximum and keep the flow of money coming in at all times.
Justin Reese
ComS 2
When looking at the king's website i found many interesting things about their organization. The first of which was the fact that it was very easy to get into their store section. there were about 3 links in the first half of the page leading there as well as a box which displayed various items of apparell that one can buy for the kings. In addition there are advertisements running along each side of the page showing things from sponsors to programs to the cheerleading team.. and eveyrone likes cheerleaders.. even fans. XD
-jake musgrove coms 2 yo!
Well....well....well.... this was defanitly a bunch of BEAUTIFULY dressed girls being used to sell Kings tickets. But you have to remember that basketball is a game which is played on TV for entertainment. This adds more entertianment to the game and sells more tickets. Along with the girls there are links to buy Kings gear for all the fans.
-Brian Lamphiear Coms2
When looking at the website the first thing you see is a group of pretty girls in very little close, it almost seem like they have on no close, this almost will pull any man in to the website. Persuasion is also seen, on the front page where they offer free items which u can win. Like a cup. They also show fans on the back round of the page and they seen to be having a great time, saying that if you come to the games you will have fun also.
robert miller
On that site, there is a photo of the Kings Dance Team. They are hot women. That picture persuaded me to click on the "Vote Here" button, with the hopes that there would be more hot women on the next page. Indeed there were. And I was ultimately persuaded to actually vote for them, since I figured I'd come this far, so why not? Plus, they seem like good kids.
Brandon Wolfe
Coms 2
Daphne Massey
Persuasion is constantly used in the NBA not only to market the basketball players but to sell the whole image of basketball in general; in addition, the Kings noticably uses their dancers to help market their team's skill and ability to play basketball. The attractive looks of the King's dancers on the front of their webpage, are used to distract King's fans and others from the Kings poor performace this season.
The NBA is a business just like the thosands of businesses we have in this country. They need to hit revenue on all things they sell, clothes, tickets, other events. By getting Ron Artest it got fans exited and gave them hope for a playoff spot. Now they finally have something to cheer about.
Rene Perez
Coms 2
When the kings play basketball they persuade others to play too. they become role models and kids want to be just like them. This can also persuade them to want to do good in school because the only way you can play basketball is to get good grades.
-Alcidia Lewis Coms 5
On the Kings web cite it always has a quote at the tope of the page by one of the players. They are always making comments about the fans by pursuading them in a way that will keep them comming to the games. Bibby said, "We need our extra energy at home, we draw it from our sixth man" -the 17,317 screming fans. The Kings make it sound like they can not win games without the fans. When in all reality the fans are not the ones playing the game, the players are. Yes the fans may get them pumped up and bring money into the NBA, Kings Arco Arena, however, the players win the games the fans are just there for fun, support and to spend money like the Kings want.
James Payne
ComS 2
they use persuausion to persuade the fans and others to go along with the team or product. By using famous faces and great marketing skills a double cheeseburger consumed by a basketball player can become the favorite food of a young child who just recently sen the commercial. Persuasion can sell an idea or product very easily by the way it is introduced and lead to believe.
ashley davis coms 2
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