Hey Rhetorical Critics!
Thanks for joining us today in the trenches of Holiday Retail Hypnosis!!!! To add to your experience, you may want to visit http://www.target.com/gp/homepage.html/601-8364409-2468921 for more Target info and ideas.
"Rhetoric's definition: the art of persuasion, suggests power [at play]. So much of what we recieve from others--from family to friends to 30 second blurbs on TV--is intended to persuade. Recognizing how this is done gives greater power to choose." (Villanueva Jr, in 'Envision' by Alfano and Obrian, 2005, p. 3).
How do the bullseye design and the Target Dog make an argument? What is the argument?
What type of reasoning (rhetorical strategy) does the advertising you observed on our lil' field trip employ? Narrative, or a story which sells?
What about comparison/contrast?
Or examples and illustrations to show how products can be used or make the buyer feel?
Or definitions?
Or analogies?
Or cause and effect?
Did you see appeals made to logic (facts), emotion, including language and/or humor, and/or appeals to authority and/or character?
Who is Target's ""TARGET"" customer? How do you know? What did you see in the store, on TV and/or on the web that tells you who the Target customer is. Who is left out of Target's customer appeals, be they visual, written and/or marketing tactics? Consider gender, race and/or (dis)ability as well as age and income levels.
Please post your questions and comments about this final, (due on 12/15 by 1130am at the very latest) below so we can all learn from each others challenges and concerns for clarification and insight. Students are encouraged to help give input on each others postings and enrich the unique learning community I have so enjoyed participating in with all of you over the course of this semester! It has been a real pleasure to get to know you all and explore unusual paths of learning. Keep in touch and please take this from our time together: Learn the rules in order to break them intelligently and don't EVER settle for boredom, don't produce it or accept it either!
